The Business News on How Ranch Brand Controls the Whole Process

The Business News ran a long piece on Ranch Brand Meat Company recently and it's one of the most complete telling's of how we got here. Meghan Diemel talked with Charlotte, Jeff, and Jake about the road from six head of Angus cattle in 2012 to a meat brand with its own plant.

The story hits the turning points: the Antczaks opening the Chetek shop in 2020 when grocery stores were rationing burger, the two ranches finding each other on shared values, and the decision in early 2024 to buy Almena Meat Company instead of paying someone else's processing bill every month.

The line I'd pull out is the one about control. Nobody outside the business touches the product. Genetics, feed, processing, packaging, delivery, all ours. If anything is wrong, it's on us, and we're fine with that.

Thanks to The Business News for taking the time to get the details right. Read the full article at thebusinessnews.com.