From the Founder

What You'll Own

In order of priority.

1. ContentYou'll shoot, edit, write, and publish. Short-form video is the engine: Instagram, Facebook, and TikTok, fed from one production effort. YouTube is the long-form home you'll build in the first six months. Other platforms earn their place after that. Store counters, the plant, the pasture, the kitchen. Real people, real product, our voice. The words matter as much as the footage: captions, product copy, ad copy, emails. You'll build the static pieces too, in Canva or Adobe, for ads and in-store signage. Weekly cadence, not when-we-get-to-it. This is the biggest piece of the job and the one we'll judge first.
2. Paid mediaMeta and Google for four stores and a growing online channel. You set the budgets, build the creative, read the numbers, and cut what doesn't work. The spend is yours to manage. We'll agree on the ceiling and the return we expect, then get out of your way.
3. The full loopOffer to ad to landing page to purchase to review. You design it, run it, and tighten it every month. Email and SMS is yours end to end: capture in every store, the list, and what gets sent to it.
4. The digital footprintOnline storefront presentation (photos, copy, collections, landing pages), Google Business profiles, social pages, review responses. Everything a customer sees before they walk in or click buy. Catalog data and inventory stay with operations.
5. The playbookWe're a systems company. As you learn what works, you document it so store five and six start with a head start instead of a blank page.

Print and in-store signage, wholesale sales support, and community events fall to you when they come up. They're not the job, but they're not someone else's either.

What's Already Here

Less than you'd hope, and we'd rather tell you that now. Meta Business Manager and Google Ads are set up and governed, and we've run a little through both. We've done a few direct mail drops, one at a time, none of them routine. There's a content calendar with five pillars and not enough content in it. Brand standards exist. The stores and the online channel both run on Shopify. What's missing is the person who turns a pile of accounts and good intentions into a system.

The Person We're Looking For

You've run marketing for a real brand with a real budget. You can pick up a camera and come back with something usable. You've spent someone else's money on Meta ads and can talk about what you learned when it didn't work.

You understand that marketing is a system, not a feed. You think in loops, not posts. You read a dashboard and change something because of it.

You don't need a brief for everything. Hand you a project, you'll figure out the pieces, ask good questions once, and bring it back done. You'd rather build a process than repeat a task.

Shopify experience is a plus. Food, agriculture, or retail background is a plus. You need to be in the Chippewa Valley or close to it, because the content lives in our stores, our plant, and our pasture, and it gets shot every week. Hybrid works. Fully remote doesn't.

What we're not looking for: someone who needs a team under them to get things done, or a strategist who doesn't want to make the thing.

Ranch Brand Meat Co. is an equal opportunity employer. We hire on ability and fit, nothing else.